Zumba Marks 20 Years of Dance Fitness Craze
It started with VHS tapes. And now it’s taken over the world.
Twenty years since its founding, Zumba has helped millions dance their way into fitter, happier lives, says co-founder and CEO Alberto Perlman.
Officially launched in Aventura by Colombian dancer Alberto “Beto” Perez, Zumba reached $20 million in video sales via TV infomercials by 2003. By 2012, The New York Times reported Zumba was valued at $500 million. It now has 250 employees at its Hallandale Beach headquarters.